{"id":767,"date":"2021-12-29T10:45:30","date_gmt":"2021-12-29T10:45:30","guid":{"rendered":"https:\/\/klbtheme.com\/furnob\/?p=767"},"modified":"2024-10-14T05:06:19","modified_gmt":"2024-10-14T05:06:19","slug":"how-our-new-phoolwari-collection-embodies-the-legacy-of-kashmiri-artistry","status":"publish","type":"post","link":"https:\/\/tvareetaz.com\/?p=767","title":{"rendered":"How Our New Phoolwari Collection Embodies the Legacy of Kashmiri Artistry"},"content":{"rendered":"\t\t
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The world is no stranger to the legacy of Kashmiri craftsmanship, especially when it comes to clothing. From being featured in runway fashion to famous Bollywood movies like\u00a0Kashmir ki Kali<\/i>\u00a0and\u00a0Jab Jab Phool Khile<\/i>, most of us are familiar with the intricate stitchwork and nature-inspired designs of Kashmiri clothing.\u00a0<\/p>\n

However, there\u2019s still a tendency among most people to see Kashmiri fashion as \u2018exotic\u2019. They may own a few Kashmiri shawls or occasionally a Pheran, but Kashmiri clothing is often regarded as too special or unique for everyday wear or even special occasions.<\/p>\n

At Tvareetaz\u00a0Creations, we don\u2019t believe in putting art on a pedestal or locking it up in a museum for people to see. We believe in expressing ourselves through art and speaking the language of fashion with the help of art. That\u2019s why we decided to take Kashmiri artistry out of the history books and onto the cover page of modern fashion magazines. It\u2019s not just an attempt to create a mass-market appeal for Kashmiri fashion, but to do so while maintaining the age-old legacy of the Kashmiri craftspeople and their art.\u00a0<\/p>\n

The\u00a0Phoolwari\u00a0<\/i>collection is our effort to embody the heritage of Kashmiri artisanship through modern and practical clothing. Let\u2019s break down how we have done it and what the\u00a0Phoolwari\u00a0<\/i>collection stands for.<\/p>\n

\u2018Phoolwari\u2019, or a\u00a0Flower Bed<\/i><\/b><\/p>\n

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Kashmir is a land of mountains and meadows. The grandeur of Kashmir\u2019s landscapes has consistently inspired Kashmiri artists to seek beauty and ideas from nature. One such awe-inspiring sight is the meadow full of flowers, dotted like stars in a clear night sky. The blooming flowers over vast meadows are a sign of nature springing back to life after the harsh winters.<\/p>\n

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Our\u00a0Phoolwari\u00a0<\/i>collection is essentially a celebration of this natural phenomenon that graces the meadows of Kashmir every year. And we\u2019re not the first to do it\u2014Kashmiri artisans have been celebrating the reawakening of nature through their art for centuries. The Phoolwari collection transforms Kashmiri art into something more accessible and practical, giving the taste of Kashmiri craft to more and more people.\u00a0<\/p>\n

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The Story Behind The Name<\/b><\/h4>\n

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The\u00a0Phoolwari<\/i>\u00a0collection is inspired by the feeling you get when your eyes gaze at vast flower-filled meadows. It is at once soothing and enthralling, humbling and inspiring, tranquil and captivating. We seek to translate this hard-to-articulate feeling into our clothing line that reminisces the exquisiteness of both Kashmiri landscapes and craftsmanship. Every item is created with this visual effect at its core, inspired by the feelings evoked by natural sights.<\/p>\n

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A Tribute to Tradition<\/b><\/h3>\n

Traditional Kashmiri clothing for the various ethnicities living there has always been dominated by staple pieces\u2014the Pheran, the Kurta, the Sherwani, the Kashmiri Saree, and the Shawl, among others. In our\u00a0Phoolwari<\/i>\u00a0collection, we have deliberately revisited these classics as a way of paying tribute to the age-old tradition.<\/p>\n

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Naturally, you will see a lot of sarees, salwar suits, and kurtas in the collection. However, each piece reimagines traditional Kashmiri art rather than merely replicating it. The playful elements through floral art add a touch of whimsy to every piece of clothing. The vibrant colours and intricate embroidery make them more functional for a wide range of occasions.\u00a0<\/p>\n

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The\u00a0Phoolwari<\/i>\u00a0collection is our attempt to bridge the apparent gap between traditional and modern fashion. This fusion of old and new ensures that Kashmiri art remains relevant and appreciated, and most importantly, that the world recognizes the skills and legacy of Kashmiri artistry.<\/p>\n

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Crafting a Connection with Nature<\/b><\/h3>\n

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The inspiration for the\u00a0Phoolwari<\/i>\u00a0collection is deeply rooted in the natural beauty of Kashmir\u2019s landscapes. The collection\u2019s designs echo the colours and patterns of blooming meadows, bringing a touch of nature\u2019s splendour into everyday fashion.\u00a0<\/p>\n

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By incorporating elements that mirror the serene and stunning aspects of Kashmir\u2019s natural landscape, we aim for a deeper connection between the wearer and the natural world. The collection serves as a reminder of the beauty and tranquility found in nature, and a way to carry a piece of Kashmir with you.<\/p>\n

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The Impact of the Phoolwari Collection<\/b><\/h3>\n

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The launch of the\u00a0Phoolwari<\/i>\u00a0collection marks a significant step in making Kashmiri artistry more mainstream. Our modern reinterpretation of classic designs showcases the elegance and intricacy of Kashmiri artistry to a wider audience. The collection not only honours the legacy of Kashmiri artisans but also makes their art accessible to fashion enthusiasts around the world. As we push forward with new ideas, our focus remains on preserving the spirit of Kashmiri art and ensuring that its profound heritage continues to be appreciated by future generations.<\/p>\n

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The Essence of\u00a0Phoolwari<\/i><\/b><\/h3>\n

At its core, the\u00a0Phoolwari<\/i> collection modernizes traditional Kashmiri clothing through a fusion of classic designs and contemporary elements. At Tvareetaz\u00a0Creations, our goal has always been to make Kashmiri art more accessible and relevant to the modern world and celebrate the craftsmanship of this part of the world. Inspired by the natural beauty of Kashmir\u2019s meadows, each piece from the\u00a0Phoolwari<\/i>\u00a0collection celebrates Kashmir\u2019s floral splendour while adding a touch of class and whimsy to everyday fashion. If you\u2019re on the lookout for styles that truly deliver a statement, your search might end with our\u00a0Phoolwari<\/i>\u00a0collection.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The world is no stranger to the legacy of Kashmiri craftsmanship, especially when it comes to clothing. From being featured in runway fashion to famous Bollywood movies like\u00a0Kashmir ki Kali\u00a0and\u00a0Jab Jab Phool Khile, most of us are familiar with the intricate stitchwork and nature-inspired designs of Kashmiri clothing.\u00a0 However, there\u2019s still a tendency among most<\/p>\n

Read More <\/i><\/a><\/div>\n","protected":false},"author":1,"featured_media":3143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[131],"class_list":["post-767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-traditional-designs"],"jetpack_featured_media_url":"https:\/\/tvareetaz.com\/wp-content\/uploads\/2024\/10\/frank-mckenna-aGz5hkren64-unsplash.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tvareetaz.com\/index.php?rest_route=\/wp\/v2\/posts\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvareetaz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvareetaz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvareetaz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvareetaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=767"}],"version-history":[{"count":7,"href":"https:\/\/tvareetaz.com\/index.php?rest_route=\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":3422,"href":"https:\/\/tvareetaz.com\/index.php?rest_route=\/wp\/v2\/posts\/767\/revisions\/3422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvareetaz.com\/index.php?rest_route=\/wp\/v2\/media\/3143"}],"wp:attachment":[{"href":"https:\/\/tvareetaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvareetaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvareetaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}